News and Promotions

March 12-16, 2008

March 16, 2008

Powered by the vision "Expanding Opportunities towards bigger horizons,” The Philippine World Building and Construction Exposition or WORLDBEX 2008 held last March 12-16 at the World Trade Center highlighted the top-notch and the most comprehensive product lines and services of construction materials and technologies here and abroad. In line with this innovative thrust, Pacific Paint (BOYSEN®) Philippines, Inc. showcased their latest line-up of low odor, environmentally friendly architectural coatings.

The company’s latest paint offerings - Virtuoso™ Silk Touch™ and BOYSEN® Healthy Home™, are low odor coatings that make painting a comfortable activity and allow painted areas to be used immediately. These products are also part of the new generation of hygienic coatings with the exclusive Microban antimicrobial protection against bacteria, mold and fungi; thus offering an extra layer of protection for people against microbes. Virtuoso™ Silk Touch™ comes with exclusive Teflon® technology that makes it the only easy clean matte paint in the market, and has established itself as the coating of choice for luxury homes and establishments.

BOYSEN® is also introducing a new variant of its highly popular DECORe line, a water-based, low odor decorative interior paint that produces elegant Mediterranean finishes with simple do-it-yourself convenience. Unlike traditional faux finishes, it does not require elaborate intermixing of colors, layering techniques or sophisticated equipment. Visitors can visit the BOYSEN® booth and see for themselves how simple and effortless it is to produce the exquisite finishes, and they can even try their hand on painting themselves.

WORLDBEX is the biggest and the most anticipated world-class construction fare in the country. As a gateway to the expanding Philippine construction industry, it is fully endorsed and supported by the building industry’s leading organizations and trade offices. It has steadily gained a strong foothold in the exhibition industry, attracting trade visitors that average 80,000 annually and some 800 exhibitors from at least 20 countries, and it is supported by 23 leading industry related associations.

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