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BOYSEN^® KNOxOUT™: Audio Guide for the Longest Art Gallery

EDSA, the Philippines’ busiest highway is also one of the world’s most polluted. The two million vehicles that pass through it everyday generate nitrogen oxide that’s five times higher than the safety limits set by the World Health Organization. In an effort to curb EDSA’s pollution woes, BOYSEN^®, the country’s no.1 paint, came up with an unusual solution—create giant air-cleaning artworks. Artists from all over the globe painted artworks on EDSA’s walls using BOYSEN^®’s revolutionary, smog-eating KNOxOUT™ paint.

As big as the project was, we saw an opportunity to make it even bigger and more engaging. These giant air-cleaning artworks would now become part of a world’s longest art gallery.The experience would be made possible by installing audio guides using GPS geo-tagging technology on EDSA’s commercial buses. It turned the daily commute into an art-going experience for nearly a million bus-riding Filipinos on the first month.

Courtesy of TBWA Santiago Mangada Puno

	BOYSEN^® Pintor Kami (Festive) Halinang gawing makulay ang ating mundo sa pamamagitan ng BOYSEN^® Paints at ang mala-obrang galing ng mga pintor! Makikanta at makisayaw sa mala-fiestang tunog ng BOYSEN^® Pintor Theme at tuklasin ang dedikasyon at talino na ibinibigay ng mga pintor sa bawa't trabahong ipinagkakatiwala sa kanila. [Watch Here] [Watch on Youtube]
	BOYSEN^® Pintor Kami (Anthemic) Dahil sadyang makulay ang buhay ng mga pintor, inaalay ng BOYSEN^® sa kanila ang isang himig na nagbibigay-pugay sa kanilang galing sa napiling propesyon. Halina't kantahin natin ang BOYSEN^® Pintor Theme! [Watch Here] [Watch on Youtube]
	Makulay ang Buhay - The Boysen Pintor Tales: Basta Pintor, Sweet Lover by BOYSEN^® Inihahandog ng BOYSEN^®, ang susunod na kabanata sa makulay na kwento ni Jun-Jun. Titindi ba ang pagmamahalan sa bagong pamilya ni Jun-Jun? O may bago bang mamumuong pag-iibigan? Alamin. [Watch Here] [Watch on Youtube]
	Makulay ang Buhay - The Boysen Pintor Tales: Ang Proposal by BOYSEN^® Inihahandog ng BOYSEN ^® , ang isang makulay na kwento ng pag-ibig, hango sa totoong buhay ng pintor. [Watch Here] [Watch on Youtube]